Summary

Create a landing page that highlights two professional diagnostics tools for comparison.

Process

I was provided the general project brief and tasked with presenting loose visual concepts as an exploration of how to allow the visitors to compare the tools side-by-side, as well as next to competitive products.

I began thinking in modularized and prioritized goals:
How can I highlight the two products?
How can I compare the two products?
How can I compare each product to the competition?

I started sketching rough thumbnails on paper while I was receiving the brief.

[fpo] lead into final product